Adloid: Building AR Powered Immersive Experience for Every Industry

CIO Vendor Technology is playing a key role in facilitating changes enforced; Vision intelligence is already being utilized by many industries worldwide to introduce a world of possibilities. According to a recent research report, the Indian CV (Computer Vision) Startup market is valued at $2.46 billion as of July 2020 and is expected to reach $5.75 billion in 2025. The Indian computer vision startups scenario is enriched with companies like Adloid that further help in realizing the enthralling advantages of computer vision via augmented reality. “The future for Computer Vision segment will be about doubling down into these sectors via further innovation in collecting data, building robust models, and processing data to draw interpretations. To this end, AR has potential to be a large use-case for CV in providing personalised user experience via accurate tracking and effective recommendations,” says Kanav Singla, Founder & CEO, Adloid.

The traditional automotive retail model is undergoing a rapid transformation that is more decentralized and digital. The automotive industry must adopt a retail approach to improving the customer experience. A world of decentralization and digital-first engagements means that the automotive industry must re-invent the customer engagement model in the new normal. This has drastically changed the user behaviour, with users wanting a personalized, seamless and immersive experience from the comfort of their homes itself.

Adloid is an immersive technology partner to large automobile players that is empowering them in boosting their online presence and creating an immersive experience for their customers via its web 3D rendering and web AR platform to better showcase their
portfolio, keep up with the changing trends of the automotive industry and, the shifting consumer behaviour. Adloid's platform solves for the complete user flow and allows choosing from the available vehicle options in futuristic virtual showrooms that mimics the best of physical showroom experience while leveraging the creative freedom of the virtual world to develop an immersive brand experience for consumers. The consumer can then custom build the chosen auto model, interact with it, and augment the built model in his/her own reality by leveraging the AR technology which significantly boosts the user engagement and enhances decision making, leading to increased and faster conversions.

Unlike few other AR based solution providers in the industry that cater to specific use-cases, and a few other working on specific parts of the value chain, Adloid with its web-based proprietary platform is solving for the complete workflow, tackling the problems of scale, rendering quality on web & mobile, and compatibility in smart phones.

Catering to Cross Industry Use Cases
Adloid's platform can solve for various other use-cases across sectors like automobile, home-decor, eyewear, jewellery, fashion & makeup, food & beverages, and consumer electronics.

In one of the many, extremely remarkable, client ventures, Adloid partnered with one of the Asia's largest home décor companies and created an omnichannel immersive customer journey for them through 3D visualiser, Virtual Showroom, RaaS (Rendering-as-a-Service), and AR experiences. This helped the company provide visualization of the entire range of SKUs to its customers. At the same time Adloid ensured seamless integration of physical and digital business touchpoints resulting in the digitization of 20k+ SKUs for AR and 3D visualise 1.5m+ in-store immersive user experiences taken, and 500+ designers using Adloid's 3D visualise

Adloid's future roadmap in the industry is to pioneer solutions to problems of scale, rendering quality, and platform compatibility. The dynamic startup is solving for the UX of AR for various use-cases and investing heavily towards building tech maturity to provide immersive experiences to users of Adloid platform in line with its mission to make it accessible for all and move beyond inherent human limitations.